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Lake Deck, Cable Railing, Low Maintenance Decking, Composite Deck

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When Values Align: Choosing the Right Projects—And When to Walk Away

  • Writer: Josh Smook
    Josh Smook
  • May 21
  • 3 min read

Two people shaking hands over a table with a laptop, coffee cup, and small plant. Bright setting, professional atmosphere.
The most important value we look for to align with our clients is trust and mutual respect.

At Deckmasters, we love what we do—and we don’t just mean building great decks. We’re passionate about helping people create outdoor spaces that bring joy, connection, and comfort to their everyday lives and value to their homes. This all starts with strong materials, smart design, and solid craftsmanship—but it also begins with something less tangible: shared values.


Over the years, we’ve learned that the best projects don’t just come from the best blueprints or the most expensive materials—they come from strong partnerships between us and our clients. When we're on the same page from the start, the results are always something we can be proud of.


But sometimes? The right choice is knowing when not to move forward.


What It Means to Align With Our Clients

When we talk about “aligning values,” we’re talking about things like:

  • Clear, honest communication

  • Respect—for our clients, or team, for the budget, timeline, and process

  • Pride in craftsmanship—not just cutting corners to get a job or make a sale

  • A shared vision for the space and what our clients are looking for

  • And the biggest alignment—trust and mutual respect


When these pieces are in place, we’re in a great position to bring your dreams to life—and give you the best experience along the way.


When to Walk Away

While it’s always our hope that we can serve every client who comes through our door, the truth is that sometimes, the fit just isn’t there. And that’s okay.


Here are a few situations where we might respectfully decline or walk away from a project:

  • Mismatch in expectations: If we sense there’s a big gap between what a client expects and what’s realistically possible—whether it’s budget, timeline, or design—we’ll talk it through. If we can’t find common ground, it’s better for everyone to part ways before any work begins.

  • Requests that compromise quality or safety: We stand firmly behind our work. If we're asked to use materials we don’t trust, skip essential steps, or compromise on structural safety, we’ll pass—because cutting corners now always costs more later.

  • Unrealistic timelines: We understand excitement, and we do our best to be efficient. But good work takes time. If someone demands a rushed job that doesn't allow us to meet our quality standards, we’d rather refer them elsewhere than deliver something we can’t stand behind.

  • Disrespectful interactions: Our team treats every client with professionalism, honesty, and respect. We expect the same in return. If early conversations reveal that a working relationship might not be healthy or productive, we’ll kindly step aside and let another contractor take on this project.  Our clients are important, but so is our staff’s wellbeing.


Why This Matters—for You and Us

Saying “no” isn’t always easy. But walking into a project with the wrong foundation usually leads to frustration on both sides. By being honest up front—whether we move forward or not—we’re respecting your time, your investment, and your vision.


When we do say yes, it’s because we believe in the project and the partnership. That’s when greatness really happens.


In Closing

At the end of the day, we’re not just building decks—we’re building relationships. If you’re looking for a team that values communication, integrity, and doing things the right way the first time, we’d love to talk.


And if it turns out we’re not the best fit? That’s okay, too. We’ll always point you in a helpful direction and wish you the best.

 
 
 

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